Founded by Russian photographer and designer Gosha Rubchinskiy, this eponymous label has quickly become one of the most talked-about streetwear brands. Rubchniskiy is earning his fashion stripes under the wing of Comme des Garçons’ Rei Kawakubo. The young designer assists the veteran in the production of his seasonal collections as well as developing his own budding brand. Post-soviet youth heavily influences his sports and skatewear designs.
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