In 2005, Pharrell Williams partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape/BAPE brand) to launch Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the line has since exceeded the expectations of its founders to become a globally recognized brand. Following the mantra “wealth is of the heart and mind, not of the pocket,” Billionaire Boys Club and ICECREAM were created to shake up the connoisseurs of contemporary menswear. The line currently consists of T-shirts, polos, sweatshirts, knits, denim, and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories.
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