Jean Feil co-founded Magenta with his brother Vivien and their good friend Soy Panday in 2010. An indie label built by skaters, for skaters, Magenta was born out of frustration with big corporations. The brand’s owners didn’t like how big-name brands were beginning to get their claws into the sport they loved, so set about doing its own thing.
Nearly 10 years down the line, its plan couldn’t have gone better. Independent brands are king in the world of skateboarding again and Magenta is one of the most respected names among them. The brand’s clothing output is big on graphics, with their instantly recognisable plant logo featuring heavily throughout the collections.
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