Like many skate brands, a raucous sense of humour is central to almost everything Alltimers does. The New York brand first gained attention for its uniquely shaped boards, including (but by no means limited to) a Ryan Gosling shaped board, one that looks like a giant stack of money, and another in the shape of a Lamborghini.

After a short time, the label began applying its trademark tongue-in-cheek approach to a line of clothing, too. Something which has gained traction not just within the skateboarding community, but in the wider streetwear world as well.