Pro skater Alex Olson is a man with fingers in many pies. He achieved star status through his segments in skate videos from the likes of Supreme and Nike SB, has featured in a skateboard-themed campaign for Louis Vuitton and, last but not least, is the owner of two of the coolest labels in the scene.
Olson’s best-known imprint is probably Bianca Chandon. Yet, while it sometimes gets tagged as a skate brand, his other label, Call Me 917, is a lot closer to the mark.
Call Me 917 is a quirky brand with its own pro team, an array of skate decks, seasonal collections of offbeat skatewear staples and regular high-profile hookups. Expect logo hoodies, tongue-in-cheek graphics andoversizedcuts aplenty.