Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods.
Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Gucci has developed over the years as a symbol of abundance representing not only the luxury fashion house but also as a form of slang. Its most common vernacular usage is to describe something that is “doing wel’”, and it can be seen in tracks by Alessandro Michele is the current creative designer for Gucci, having previously worked alongside Fendi before being recruited by Tom Ford in 2002.