Deeply rooted in the heart of streetwear culture, HUF got its start in the early 90s. Since it has only gone from strength to strength. Following a stint with Stussy, New York native, Keith Hufnagel launched his namesake label in San Francisco. HUF quickly became a one-stop-shop of all things skate and surf at the bay. Now, stocked all over the world it is considered one of the most iconic streetwear labels.