A founding member of the music and fashion collective, Been Trill, Heron Preston followed in the footsteps of his fellow members, Virgil Abloh and Matthew Williams, launching his namesake label. HPC Trading Co. kicked off in 2016. Since starting Preston’s brand has become known for its genre-bending and unpredictable streetwear designs. The cult label mostly features oversized cuts, quirky motifs, and its signature bright orange branding.
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